About Avant Apparel


Sophisticated, Innovative, Luxury Woman’s Designer Wear Label.

As a fairly young South African design label, having only launched in 2011 at Joburg fashion week to wide acclaim, we have made our mark as one of the forerunners in the local fashion industry, not only for our innovative bespoke catwalk creations but for our luxury ready to wear offering.

Based in the trendy suburb of Parktown North and run by Lauren Du Plessis, who seasonally fulfills her mission to create, share and inspire.

Avant’s current focus on enhancing and experimenting with the female form is just the starting block for the label, never failing to live up to their principle of pushing the boundaries.

The brand is sophisticated, confident and chic perfect for the strong and independent woman who wants to look elegant and in control.

Avant Apparel is also a favorite among celebrities and is sure to make any wearer look and feel elegant and in control.



Marie Claire Prix de la Mode Awards 2011 – Business Savvy Emerging Fashion Designer (Nominated)

AFI Africa Fashion Week Awards – Best Emerging Designers (Nominated)


AFI Africa Fashion Week Awards – Africa’s Best Emerging Designers (Nominated)